When branding goes wrong. ◔‸◔

We all know a brand is a promise to customer. Appearance of a brand resembles and visually communicates the values with audience.

Few SME’s in UAE found investing significantly less for the branding, they are simply neglecting the value of branding and just get set go with a logo which they personally love, sometimes a logo brought online, Seriously it wont help you build a strong brand appearance. While branding is a broad term with so much to think, act, research, identify, align, define and so on… if done right, A strong brand is always speak for you and convey the values and benefits to customer and brings quality leads and sales.

Recently a shopping mall opened in Sharjha region showed much of carelessness with their branding exercise. display and several touch-points are remembering something kaleidoscopic in real. the inferiority feeling of the brand stays in the consumer mind while considering a purchase and you will struggle to find much footfall unless you spend heavy on promotions and deals. Strong brands always win and stride ahead of the game.

Want to discuss about a project deeper or you need any assistance with branding, digital & marketing? contact us now.